The pandemic meant that La’Asia had to close her doors temporarily earlier this year, losing 70%-80% of her revenue. Eventually, she started Elle Jae Essentials to sell online, before opening her first store in Flint, Michigan. At 14, La’Asia was diagnosed with Crohn’s Disease and, after having severe reactions to her favorite skin products, she began researching the ingredients and was inspired to make her own all-natural products. One business owner who has been lifted by the support of loyal customers this year is La’Asia Johnson. More than 3.5 million people on Facebook in the US have joined new groups created to support Black-owned businesses since March. But we know that millions of people want to help. Black-owned businesses have been hit especially hard by the pandemic, closing at twice the rate of other small businesses. Facebook is determined to do all it can to help small businesses not just survive online but to thrive, which is why we are launching a three-month long Season of Support to provide free resources, education and training to help businesses all over the world.Īs part of the Season of Support, we’re announcing #BuyBlack Friday in the US – harnessing the energy of the year’s biggest retail day to celebrate and support Black-owned businesses and their communities.

This holiday season will be immensely challenging for many small businesses, with more people shopping online than ever.

The garden of times on facebook